Look who’s had a facelift. K-Y ain’t your mamma’s lubricant anymore.

Attempting to snag a piece of the gay market, K-Y is launching the new-and-improved Intrigue, claiming it “delivers the superior performance gay men are looking for.”

Rocket put this new product to the test and was quite pleased with the results. Intrigue is long-lasting, non-sticky and comparable to other premium lubricants. It increases sensitivity and can be used all over the body during foreplay as a massage and intimate-touch product. With its stylish packaging, K-Y’s bold new look is both sophisticated and sexy. At $19.99, though, it’s a bit pricey for K-Y. Will Intrigue be able to change the company’s image? You be the judge.

Gay tested, Rocket approved!

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